Raising the Bar - The Corlund Group Sample Client Issue

Sample Client Issue:
Raising the Bar

In a deregulated environment, a captive research laboratory was preparing for a public stock offering that would force higher levels of performance and a stronger customer and market orientation. The CEO wanted to build a new marketing function while instilling a higher sense of urgency, better understanding of competitive dynamics, and greater customer responsiveness across the organization.

Related Client Issue:
Adapting to Changing Markets

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617-423-9364 • FAX 617-423-9371 • info@corlundgroup.com


				Sample Client Issue: Raising the Bar In a deregulated environment, a captive research laboratory was preparing for a public stock offering that would force higher levels of performance and a stronger customer and market orientation. The CEO wanted to build a new marketing function while instilling a higher sense of urgency, better understanding of competitive dynamics, and greater customer responsiveness across the organization. Related Client Issue: Adapting to Changing Markets Back to Index of Client Issues
		How We Work \| Services \| Client Issues \| Why Corlund \| Publications \| Partners \| Site Map \| Contact The Corlund Group LLC 101 Federal Street, Boston, Massachusetts 02110 617-423-9364 • FAX 617-423-9371 • info@corlundgroup.com